Planejamento estratégico,exercício para manter a empresa sã

 
Do ponto de vista empresarial, final de ano e começo de ano novo é época de balanço estratégico. De refazer o exercício de planejamento estratégico com o objetivo de ajustar o foco para o ano que começa.
Para as empresas que não adotaram ainda a prática do planejamento estratégico e pretendem iniciá-la, o procedimento a ser seguido já foi bastante comentado pelo Gestão Hoje. Para recuperar esse conteúdo, basta entrar no site do informativo (www.gestaohoje.com.br) e escrever a expressão “planejamento estratégico” no local de busca.
Para as empresas que já incorporaram o exercício do planejamento estratégico às suas práticas de gestão, o mais conveniente é fazer uma avaliação do que foi realizado no ano e a revisão do desafio e das prioridades para o ano que se inicia.
A principal razão para se proceder dessa forma não é para tentar predizer ou prever o futuro. Afinal, isso é impossível, como bem destaca o especialista francês em prospectiva e planejamento estratégico Michel Godet, em seu livro “Manual de Prospectiva Estratégica – da Antecipação à Ação” (Publicações Dom Quixote, Lisboa, 1993).

“Todos os que pretendem predizer ou prever o futuro são impostores, pois o futuro não está escrito em parte nenhuma.”

Michel Godet

O que se pode fazer são projeções para o futuro, buscando diminuir a incerteza em relação a ele e “alinhar” as ações em direção ao rumo pretendido. Ao fazer esse exercício regularmente, a empresa reforça seus “músculos” para uma ação conseqüente.
A avaliação estratégica da empresa que já pratica o planejamento estratégico consiste no registro dos seguintes aspectos relevantes:
1. Avanços do ano que passou
São os principais aspectos positivos do ano, sejam internos ou externos à empresa.
2. Dificuldades do ano que passou
São os principais aspectos negativos do ano, sejam internos ou externos à empresa.
3. Propulsores do ano que se inicia
São os principais aspectos facilitadores, sejam internos ou externos à empresa, que podem ser antecipados para o ano que se inicia.
4. Restritores do ano que se inicia
São os principais aspectos dificultadores, sejam internos ou externos à empresa, que podem ser antecipados para o ano que se inicia.
5. Desafio do ano que se inicia
É o enunciado daquilo que, observada a avaliação dos aspectos positivos e negativos do ano que termina e do ano que se inicia, deve constituir-se na principal referência orientadora da ação estratégica da empresa no novo ano. É algo que, depois de formulado, deve ser divulgado internamente o mais possível.
Formulado o desafio do ano, é desejável que sejam definidas as Prioridades (as ações estratégicas, com metas definidas até o dia 31.12 do ano planejado) que devem ser executadas para cumprir o desafio estabelecido. A prática tem demonstrado que as prioridades não devem ser mais de cinco. A partir desse número, fica difícil de guardar na cabeça, de lembrar. Afinal, quem tem muitas prioridades, na prática, não tem prioridade nenhuma.
Feito esse exercício anual (que deve, em princípio, ser atualizado a cada semestre), a empresa desenvolve a sua “mente” (o pensamento estratégico) e fortalece o seu “corpo” (alinhamento da capacidade executiva). Mente empresarial sã em corpo estratégico são.

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    Jahren üppig geschmückte Unterarme auf Instagram gezeigt und geteilt.
    Feder, Tiger und Stern sowie Engel und Augen Tattoos teilen sich im Tattoo Ranking Platz sechs – mit je 5.400 monatlichen Suchanfragen. Kaum
    ist der Hype um die glitzernden Flash-Tattoos in metallischer
    Optik vorüber, schwappt schon die nächste Trend-Welle in Sachen Abziehbildchen zu uns.
    Tiere wie Eulen und Schmetterlinge sowie Blumen und Traumfänger Tattoos landen mit jeweils 6.600 Suchanfragen im Monat auf Platz
    fünf. Jetzt gibt es doch tatsächlich Tattoos MIT Duft!
    Den vierten Platz belegen das Kreuz und der Totenkopf als beliebte Tattoo Motive.
    Die Begriffe werden monatlich 8.100 Mal im Netz gesucht.
    Platz drei teilen sich Rosen und Tribals – mit je 9.900
    Suchanfragen pro Monat. Auf dem zweiten Platz: Kompass,
    Löwe und Wolf. Unangefochten auf Platz eins, mit mehr als 14.000 Suchanfragen im Monat, ist das maritime Anker-Motiv.
    Diese Motive werden monatlich rund 12.100 Mal in die Suchmasken eingegeben. Dein Tattoo gefällt dir nicht?
    Du möchtest dein Tattoo entfernen? Zum Glück gibt es eine Möglichkeit, sie wieder zu entfernen. Wir haben alle Informationen über die Tattooentfernung gesammelt: Kosten, Methoden und Erfahrungsberichte von Kunden.

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  93. Mehr als jeder fünfte Mensch in Deutschland ist laut
    einer Umfrage des Ipsos-Instituts mindestens einmal tätowiert.
    Ab 2022 könnten die Tattoos hierzulande jedoch weniger bunt ausfallen. Durch eine neue EU-Verordnung sind bestimmte Chemikalien in den Farben ab Januar und
    ab 2023 die beiden Pigmente Blau und Grün verboten. Was bedeutet das jetzt also für Tattoo-Studios hier
    im Norden und für Fans der lebenslangen Kunst?
    Eine ganze Branche steht damit vor großen Herausforderungen –
    denn Alternativen gibt es bislang kaum. Beim Tätowieren (und im Übrigen auch beim Stechen von Permanent Make-up) wird
    die Farbe mit einer Nadel durch die oberste Hautschicht in die darunter liegende Lederhaut,
    die sogenannte Dermis, gestochen, um ein dauerhaft bleibendes Motiv zu schaffen. Diese Farben sind eine Mischung aus Pigmenten und mehreren Chemikalien.
    Laut Europäischer Chemikalienagentur (ECHA) würden sie „gefährliche Stoffe enthalten, die Hautallergien und andere schwerwiegendere Auswirkungen auf die Gesundheit wie genetische Mutationen und Krebs verursachen.” Farbpigmente könnten über die Haut zudem in verschiedene Organe wie Lymphknoten und Leber gelangen. Im Jahr 2015 hat die Europäische Kommission die ECHA beauftragt, die Gesundheitsrisiken von Chemikalien in Tätowierfarben und Permanent Make-up zu bewerten und zu prüfen.

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  95. Bei allen drei Produktarten muss man die Haare in Passagen teilen und jede wie ein Einsiedler tönen bzw.
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    im Haar verteilen. 3. Wie bereite ich mich vorm Färbeprozess richtig vor?
    Sonst wird die Farbe nicht gleichmäßig. Ganz wichtig: Vorm Färbeprozess aufs Haarewaschen verzichten und die Farbe oder Blondierung immer auf
    die trockenen, nicht gewaschenen Haare und somit auf die Ausgangshaarfarbe auftragen, da der
    leichte Talgfilm die Kopfhaut schützt. Ratsam außerdem: die Haare einige Tage vor
    dem Färben mit Pflegekuren zu verwöhnen, damit die Farbe gleichmäßig angenommen wird.
    In den Tagen davor auch mit stark festigendem Styling sparsam umgehen, damit die Haarfarbe
    mit Bestimmtheit gleichmäßig wird. Sollte später doch was danebengehen: Kleckse
    auf der Haut sofort mit Wasser wegrubbeln und auch Farbflecken auf Keramik gleich mit einem
    feuchten Tuch entfernen. Damit man beim Prozess Flecken vorbeugt, die Gesichtskonturen und
    Ohren gut mit einer Fettcreme einreiben, das vermeidet das Anfärben der Haut.
    Aus der Kleidung lässt sich Farbe nur bei Temperaturen ab 60 Grad entfernen –
    und Flecken der Blondierung bleichen die Textilien leider
    für immer.

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  99. Diese Inbound Links müssen sinnvoll sein (und nicht nur zu einem zufälligen Stückchen Inhalt unverbunden führen).
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  100. Auch bei den Sportart Stöcken vom Hersteller Autopkio handelt
    es sich um solche mit Teleskop: Ihre Länge kann mit zwei Drehverschlüssen pro Stock zwischen 65 und 135 Zentimetern nicht
    weitergeführt werden. Im Lieferumfang sind vier Gummispitzen enthalten sowie zwei Aufsätze, die das Einsinken in Schnee verhindern und Schutz vor Matsch spenden sollen. Die
    Trekkingstöcke umfassen Aluminium, die Griffe aus EVA-Schaumstoff, welcher besonders leicht ist
    und Schweiß absorbiert. Ein Vorteil: Diese Nordic Walking Stöcke haben zusätzlich ein Anti-Shock-Dämpfungssystem, wodurch Schultern und Gelenke entlastet werden. Für welche Nordic Walking Stöcke man sich entscheidet, hängt stark von den eigenen Bedürfnissen ab.
    Wer auf stabile Stöcke mit Fixlänge Wert legt,
    sollte zum Modell Response von Leki greifen. Die umfangreichste Ausstattung bieten die Premium-Stöcke aus Carbon des deutschen Herstellers Steinwood.
    Unser Favorit aus dem Vergleich sind jedoch die Nordic Walking Stöcke Attrac Classic von Powrx, die mit einer tollen Ausstattung inklusive App zu dem tollen Preis punkten. Das Quick-Lock-System ermöglicht
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    sollten Sie aufs Material, die Griffe und das Gewicht achten, wenn Sie Nordic Walking Stöcke kaufen möchten.

  101. Als Datum 1954 Rolex atomar der fünf Messe-Schaufenster die
    neue Rolex Submariner ausstellte ahnte niemand, dass rund 70
    Jahre später die Ausstellung aller jemals lancierten Rolex Submariner Modelle wohl mehrere Schaufenster
    benötigen würde. Es handelte sich um eine einfache Armbanduhr mit mattschwarzem Zifferblatt,
    überdimensionierten Leuchtindexen sowie Leuchtzeigern für Stunden, Minuten und Sekunden. Dabei war und ist die klassische Submariner im Design eher
    unspektakulär. Hinzu gesellt sich eine griffige Drehlünette
    mit deutlichen Markierungen im Abstand von fünf Minuten. Den Nullpunkt symbolisierte
    eine ins Zentrum gerichtete Pfeilspitze mit mittig positioniertem Leuchtpunkt.
    Die erste Viertelstunde weist weitere Indexe im Minutenabstand auf.
    Dieses Gestaltungsmerkmal dient als Orientierungshilfe bei widrigen Sichtverhältnissen. Die ersehnte Aufklärung für die
    Besucher der Ausstellung brachte schließlich eine kleine Tafel
    neben anderen der Aufschrift „Submariner – the diver’s friend”. Besser gesagt: Rolex hatte einen professionellen Unterwasser-Zeitmesser mit Selbstaufzug kreiert, dessen Wasserdichtigkeit dank doppelt gesicherter Twinlock-Krone bis 100 Meter reichte.

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  109. Die Rolle der Polizei ist eines der Grundprobleme bereits lange in den Partyhochburgen. Anwohner
    beklagen, die Beamten würden sich kaum zeigen, wenn es rund in etwa Bars und Clubs heiß hergeht.
    Es scheint so, als steckten die Behörden unzerteilbar Interessenkonflikt:
    Einerseits müssen sie geltende Regeln durchsetzen,
    andererseits wollen sie den Touristen gegenüber keine Härte zeigen. Denn sie bringen das Geld nach Mallorca und Co., mit ihnen möchte man es sich nicht verscherzen.
    Doch Tourismusminister Iago Negueruela nimmt genau das nun in Kauf.
    Er spricht offen von unzivilisierten, asozialen Urlaubern, die die Balearen nicht rumzicken wollten. Es wirkt so, als kämen die Feier-Exzesse vom
    Freitag dem Minister gerade recht, um ein Argument
    empfänglich, derart aggressiv gegen Partyurlauber zu wettern. Denn ewig betont die Balearen-Regierung schon, dass sie lieber mehr sogenannte
    Qualitätstouristen auf ihren Inseln hätte. Also Reisende mit
    gut gefülltem Geldbeutel, die sich stets gut benehmen. Diese Urlauber hätte wahrscheinlich
    jede Urlaubsregion gerne – doch es nicht eintreten genügend von ihnen für alle.
    Es existieren ja nun mal auch Partytouristen. Und Mallorca
    hat die vergangenen 50 Jahre mit diesem Tourismusmodell gutes Geld verdient.
    Jetzt zu sagen: “Wir wollen euch nimmer, ihr seid unzivilisiert und asozial”, ist
    nicht okay. Denn Partyurlauber ist auch nicht gleich Partyurlauber.
    Diejenigen, die tatsächlich beim Feiern über die Stränge schlagen, machen nur wenige Prozent der Gesamtzahl der Urlauber
    aus. Die Regionalregierung argumentiert: Man schließe die Partyhochburgen, um einen größeren Virusausbruch zu verhindern per exemplum die
    Wirtschaft zu schützen, die vom Tourismus abhängt. Doch das
    ist zu kurz gedacht. Denn nun stehen die Wirte in den Partyzentren vor dem Ruin. Sie mussten schon die Corona-Zwangspause von drei Monaten durchstehen;
    jetzt fällt für sie auch noch die langersehnte Hauptsaison ins Wasser, die ohnehin nur kurz ausgefallen wäre.
    Den Balearen mangelt es nicht an Vorschriften, um Saufgelage
    einzudämmen. In den vergangenen Jahren kamen immer
    neue Regeln dazu. Doch die Regierung muss sie auch umsetzen.
    Nötig ist ein entschiedenes Durchgreifen der Polizei,
    kein totales Aus für Ballermann & Co.

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  111. Merkzeichen G, aG und H können alle öffentlichen Verkehrsmittel kostenlos nutzen. Mit dem Zusatz „B” im Ausweis fährt zusätzlich eine Begleitperson unentgeltlich mit. In zwei Blog-Beiträgen haben wir übrigens alle Hintergründe zur Beantragung eines Schwerbehindertenausweises sowie auch die Besonderheiten zu Behindertenparkplätzen ausgearbeitet. Unterstützung beim Ein- und Aussteigen bietet im Grundprinzip das Bahnpersonal oder der Busfahrer: Nötigenfalls, bringen sie lokal eine entsprechende Auffahrrampe an. Einige Städte bieten auch einen Rufknopf an den Haltestellen an, um Unterstützung durchs Personal anzufordern. Wenn aber die vorhandenen Sitzplätze nicht durch Passagiere genutzt werden, liegt es im Ermessen des Fahrers, auch weitere Rollstühle im Bus oder im entsprechenden Abteil zu erlauben. Die jeweilige Anzahl der Stellplätze für Rollstühle in Öffentlicher Personennahverkehr ist vom Anbieter begrenzt. Grundsätzlich ist die Mitnahme von Elektrorollstühlen etwas problematischer als die von manuellen Rollstühlen. Einige Busunternehmen transportieren vorsichtshalber keine Elektrorollstühle mehr, da diese durch ihr hohes Gewicht in Risikosituationen eine Gefahr für die Passagiere darstellen können. Das Rollstuhlmodell und das entsprechende Zubehör können auch den Angehörigen den Umgang hiermit Rollstuhl erleichtern, exemplarisch durch höhenverstellbare Schiebegriffe, durch eine Bremse etc.

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  115. Dieses Jahr konnte man wieder zahlreiche wandelnde menschliche Kunstwerke auf der Frankfurter Tattoo-Messe bewundern. Der beliebte und vielseitige Körperschmuck kennt scheinbar an Kreativität keine
    Grenzen und so erfreuen sich auch 2010 wieder faszinierende, bunte und schrille Motive größter Beliebtheit.
    Das einst mit Vorurteilen behaftete Tattoo hat sich längst zu
    einem beliebten und vielseitigem Körperschmuck gemausert und sogar die Stars tragen ihn mit Stolz auf dem
    roten Teppich. So sind die bunten Körperbilder auch schon längst Teil unserer Gesellschaft und bei manch einem Anzugträger blitzt sie
    unter dem gebügelten Hemdkragen hervor. Unter den bunten Körperbemalungen entdeckt man auch nur noch sehr selten das sogenannte „Arschgeweih” , den Oberarmring oder das chinesische Schriftzeichen, denn die einst so angesagten Motive sind längst überholt. Bei trendbewussten Körperkünstlern kann man dieses Jahr vielmehr tätowierte Fotos von der Familie, moderne Avantgarde-Motive oder den neuesten Mexican-Style bewundern. Wer sich tätowieren ließe, so die Ethnologin Anette Rein, suche nach einem Ausdruck seiner Identität auf seiner Haut. Kaum zu glauben, aber der Trend zum mexikanischen Totenkult bietet eine überaus farbenfrohe und außergewöhnliche Motivwelt. Obwohl sie in erster Linie den Tod zum Thema haben, sind es dennoch Abbildungen mit durch und durch positivem Charakter. Doch der Schritt zur dauerhaften Körperbemalung sollte lange und gründlich überlegt werden. Wer seinen Körper mit einem Stück mexikanischer Kultur schmücken will, für den sind diese Motive genau das Richtige. Vor allem aber sollte das Motiv authentisch sein und zu der jeweiligen Persönlichkeit passen, denn schließlich hält eine Tätowierung ein Leben lang und nicht nur eine Saison. Auch wer sich chinesische Schriftzeichen oder andere fremdsprachige Motive tätowieren lässt, sollte vorsichtig sein. Nicht immer sind die Tätowierer sich über die Bedeutung im Klaren und können fremde Buchstaben auch leicht umgedreht oder spiegelverkehrt stechen.

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  119. Um eine Gefährdung der Gesundheit bei einem Einsatz
    von Thermopapieren inmitten von Lebensmitteln auszuschließen,
    sind diese Papiere gesetzlichen Auflagen unterworfen. Das Institut ISEGA in Aschaffenburg ist eine Forschungsgesellschaft, die zahlreiche Werkstoffe weiters auf den Gehalt von Bishpenol A hin untersucht.
    Thermopapiere, die das ISEGA oder das so genannte Swan Zertifikat tragen, werden als
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    über die komplette Breite des Druckkopfes angebracht sind.
    Die vielen kleinen Heizelemente werden Druckpixel genannt.
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    Unter Zusatz von weiteren Farbstoffen erzeugen die Leuco Farbstoffe farbige oder schwarze
    Druckbilder.

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  121. Dieses Jahr konnte man wieder zahlreiche wandelnde menschliche Kunstwerke auf der Frankfurter Tattoo-Messe bewundern. Der beliebte und vielseitige Körperschmuck kennt scheinbar
    an Kreativität keine Grenzen und so erfreuen sich auch 2010 wieder
    faszinierende, bunte und schrille Motive größter Beliebtheit.
    Das einst mit Vorurteilen behaftete Tattoo hat sich längst zu einem beliebten und vielseitigem Körperschmuck
    gemausert und sogar die Stars tragen ihn mit Stolz auf dem roten Teppich.
    So sind die bunten Körperbilder auch schon längst Teil unserer Gesellschaft und bei manch
    einem Anzugträger blitzt sie unter dem gebügelten Hemdkragen hervor.
    Unter den bunten Körperbemalungen entdeckt man auch nur noch sehr selten das sogenannte
    „Arschgeweih” , den Oberarmring oder das chinesische Schriftzeichen, denn die einst so angesagten Motive sind längst überholt. Bei trendbewussten Körperkünstlern kann man dieses Jahr vielmehr tätowierte Fotos von der Familie, moderne Avantgarde-Motive oder den neuesten Mexican-Style bewundern. Wer sich tätowieren ließe, so die Ethnologin Anette Rein, suche nach einem Ausdruck seiner Identität auf seiner Haut. Kaum zu glauben, aber der Trend zum mexikanischen Totenkult bietet eine überaus farbenfrohe und außergewöhnliche Motivwelt. Obwohl sie in erster Linie den Tod zum Thema haben, sind es dennoch Abbildungen mit durch und durch positivem Charakter. Doch der Schritt zur dauerhaften Körperbemalung sollte lange und gründlich überlegt werden. Wer seinen Körper mit einem Stück mexikanischer Kultur schmücken will, für den sind diese Motive genau das Richtige. Vor allem aber sollte das Motiv authentisch sein und zu der jeweiligen Persönlichkeit passen, denn schließlich hält eine Tätowierung ein Leben lang und nicht nur eine Saison. Auch wer sich chinesische Schriftzeichen oder andere fremdsprachige Motive tätowieren lässt, sollte vorsichtig sein. Nicht immer sind die Tätowierer sich über die Bedeutung im Klaren und können fremde Buchstaben auch leicht umgedreht oder spiegelverkehrt stechen.

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  127. Wer im Urlaub oder im Büro nicht nur Fotos sehen möchte, die der Saugroboter während seiner Arbeit macht, sondern dieses Gerät auch
    mit allen seinen Funktionen steuern möchte, für den ist ein Saugroboter mit einer App-Fernsteuerung genau
    das richtige. Im Gegensatz zur klassischen Fernbedienung, über die heutzutage praktisch
    jeder Saugroboter verfügt, sind Geräte mit einer App-Fernsteuerung erst Verbreitung finden. So sind sie z.B.
    Allerdings sind solche Geräte meist erheblich vielseitiger als ihre
    klassischen Konkurrenten ohne App-Fernsteuerung. Lage, den Wohnraum mit einer
    integrierten Kamera mit Bewegungssensor zu überwachen, sie können Mails mit Fotos an den Besitzer schicken und gezielt
    in Wohnräumen nachschauen, ob das Licht (oder z.B. In Summe können Saugroboter auch völlig ohne Licht arbeiten. Zu beachten ist aber:
    Staubsaugerroboter mit Kamera-Navigation finden sich in abgedunkelten Räumen nicht mehr zurecht, ihre Navigation versagt hier völlig.
    Dagegen funktioniert die Steuerung über virtuelle Wände bzw.
    Leuchttürme auch in völlig dunklen Räumen ausgezeichnet,
    da hier mit unsichtbaren Infrarotstrahlen gearbeitet wird.

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